The power of words always fascinated Kaustubh; he grew up loving movie quotes, lyrics, and product descriptions. Naturally, his first job was as a cashier, because writing isn’t easy. Later, wisdom and the need to build a career led him to content writing.

He’s now an Editor at Not Your Idea, where he’s been for over two years. Seeing the difference content makes for brands and consumers is what fuels his drive. Kaustubh loves exploring new places on foot, surprising his taste buds with new dishes, and discussing life with old friends.